Make your science clear
to your sales team and customers

The Background

Hi, I'm Grant!I'm a PhD-trained entomologist with over tens years of writing experience. I bring both scientific understanding and marketing skills to each project to bridge the gap between research and sales.After academia, I moved into technical marketing and science communication for agriculture and pest control companies. What carried over wasn’t just the subject matter. It was the discipline of translation. Knowing what needs precision, what can be simplified, and how to make science useful outside the lab.I don’t believe the problem is that science is too complicated. It’s that it’s often explained without enough context for marketing, sales, or customers to act on it.

Why A Solo Agency

I run Bolton Et Al as a solo technical marketing agency by design.Scientific work doesn’t always fit neatly into the traditional agency model. When too many layers sit between the science and the message, clarity gets diluted.I don’t replace your agency or internal marketing team. I work alongside them, integrating directly with subject-matter experts, marketers, and sales teams to bridge the science gap.That structure allows for:-Direct access to someone who understands the science-Faster turnaround on high-stakes or one-off projects-Clearer messaging with fewer handoffs

Many ag and science-driven companies don’t struggle with weak products.
They struggle with unclear positioning.That usually shows up as:

Without clear positioning, teams improvise. And inconsistency quietly slows growth.

Interviews and Inputs

Product positioning starts by getting close to both the science and the business.This includes structured conversations with:

Existing materials, trial data, and internal documents are reviewed to surface gaps, contradictions, and assumptions that are shaping how the product is currently explained.The goal is to understand not just what the product does, but how it is actually being talked about today.

Positioning Process and Documentation

Insights from interviews and inputs are translated into a clear internal product positioning foundation.This is not external-facing copy. It is the internal clarity that marketing, sales, and leadership rely on to stay aligned.

Deliverables

Most sales teams are not underperforming because they lack effort.
They’re underperforming because they lack clarity.That often looks like:

When sales teams don’t trust the message, they improvise.
And inconsistency shows up in lost deals.

Battlecards

Clear, science-backed guidance on how to position the product against alternatives, handle common objections, and explain tradeoffs without overpromising.

Sales Sheets and One-Pagers

Simple, repeatable product explanations that reinforce the core story and give reps language they can confidently use in conversations.

Case Studies

Clear examples that connect field results and data to real outcomes, helping customers understand not just how the product works, but why it matters.

Whether it's your CEO, lead scientist, or your top sales rep, everyone has opinions and ideas within their lane of expertise. And yet, so many are hesitant to share them.This communication gap often shows up as:

When executive messaging is unclear, it creates drift across the organization and confusion in the market.

Social Media Ghostwriting

Consistent writing on social media expands the influence of executives and industry voices, and by extension, the entire organization.Working with a dedicated ghostwriter helps leaders articulate clear, credible perspectives in a way that feels natural to their voice and grounded in the science.With just one to two hours of time each month, executives and experts can build a consistent online presence that connects with their audience.

Thought Leadership Articles

Longer-form articles provide space to explain ideas with depth and context.This work focuses on developing thoughtful pieces that connect scientific insight to broader industry conversations.This typically includes:

Many technical assets fail not because the science is weak, but because the message is unclear.That often looks like:

When technical content isn’t clear, it becomes noise instead of support.

Technical Articles

Technical articles are used to explain complex concepts clearly without overwhelming the reader.These pieces translate research, trial results, and technical principles into structured explanations that help customers, partners, and internal teams understand what the science means in practice. The focus stays on accuracy, context, and relevance rather than volume or SEO-first writing.

Infographics

Infographics are used when clarity depends on structure and comparison rather than long-form explanation.Scientific processes, modes of action, and data relationships are simplified visually so key ideas can be understood quickly and remembered more easily. These assets often support sales conversations, presentations, and educational outreach.

White Papers

White papers provide space for deeper explanation when decisions require more detail and credibility.They connect scientific evidence to practical outcomes, helping technical buyers, partners, and stakeholders evaluate claims with confidence. The goal is not to overwhelm with data, but to present it in a way that supports informed decision-making.